The Aryavarth Express
Hyderabad (Telangana) [India], January 2: Hyderabad-based legacy pearl jewellery brand Sri Jagdamba Pearls is set to strengthen its national presence with the launch of two new stores in Cochin and Vizag. The expansion marks a major milestone for the brand, which traces its heritage back to 1924 and is built on a foundation of craftsmanship, purity, trust, and timeless design.
Currently operating four stores in Hyderabad and two in Bengaluru, all of which are performing strongly, Sri Jagdamba Pearls aims to introduce its century-old legacy to high-potential and evolving markets through this expansion. The new outlets are expected to significantly enhance the brand’s visibility and retail reach across India.
The decision to enter Cochin and Vizag follows detailed market analysis that identified both cities as emerging hubs for luxury and heritage-led retail. The company expects the new markets to contribute approximately 10–15 per cent of the projected incremental revenue during the expansion year, reinforcing its strong growth trajectory amid rising demand for premium pearl jewellery nationwide.
Looking ahead, Sri Jagdamba Pearls plans to scale its retail footprint to 20–25 stores across key metropolitan cities and high-potential emerging markets over the next two to three years. The brand also reports a customer retention rate of around 30 per cent, driven by in-store customisation, robust after-sales service, repair support, and long-term product care, fostering trust and repeat purchases across generations.
Commenting on evolving consumer preferences, Avanish Agarwal, Managing Partner of Sri Jagdamba Pearls, said that shoppers in the organised jewellery market are increasingly gravitating toward brands that offer authenticity, certified quality, ethical sourcing, and contemporary design. He noted that the brand has successfully blended its century-old expertise with modern aesthetics to appeal to both traditional and new-age buyers.
Sri Jagdamba Pearls currently offers a portfolio of over 2,000 designs across pearl jewellery and lab-grown diamonds, catering to everyday wear, bridal collections, statement pieces, and premium gifting segments.
Speaking on the expansion, Agarwal described the entry into Cochin and Vizag as a defining moment in the brand’s 100-year journey. He said the move reflects the company’s commitment to bringing authentic pearls, certified jewellery, transparent pricing, and a personalised shopping experience to discerning customers in new regions.
Deepak Kumar, Head of Retail Expansion and Marketing at Sri Jagdamba Pearls, said the brand is excited to expand into Andhra Pradesh and Kerala in January 2026. He added that the strategy focuses on deepening customer engagement through an extensive assortment and immersive in-store experiences, while strengthening the brand’s narrative in new markets.
As Sri Jagdamba Pearls prepares to open its new stores in Cochin and Vizag, the expansion represents more than just retail growth. It reflects the confidence of a century-old heritage, strong product expertise, and a business built on trust, positioning the brand to continue shaping the modern pearl jewellery landscape in India.
For more information or store visits:
Website: Sri Jagdamba Pearls
Email: store@jpearls.com
Contact: +91 9555 300 600
Store Locations: Hyderabad, Bengaluru, Cochin (Domestic Terminal, Cochin International Airport), Vizag (Inorbit Mall)
