The Aryavarth Express
Chennai (Tamil Nadu), January 21: Premium smartphone brand OPPO has witnessed an encouraging market response across Tamil Nadu for its newly launched Reno 15 Series 5G, highlighting rising consumer demand for camera-centric premium smartphones.
Available through both offline retail stores and online platforms, the Reno 15 Series 5G includes three models — OPPO Reno 15 5G, OPPO Reno 15 Pro 5G, and OPPO Reno 15 Pro Mini 5G — catering to varied user preferences in performance, design, and form factor.
The series has gained significant traction among young consumers, photography enthusiasts, and content creators, particularly in major urban and semi-urban markets across the state.
Strong Launch Momentum
During the launch phase, OPPO reported a noticeable increase in customer enquiries, store footfall, and conversion rates for the Reno 15 Series 5G across Tamil Nadu. According to the OPPO Tamil Nadu team, the response reflects a growing preference for smartphones that blend advanced camera capabilities, smooth performance, and premium design.
Focus on Advanced AI Camera Technology
At the core of the Reno 15 Series 5G is OPPO’s latest AI Portrait Camera technology, designed to deliver a professional-grade photography and videography experience.
Key features across the lineup include a 200MP ultra-clear main camera, a 50MP 3.5x telephoto camera, 4K 60fps HDR ultra-steady video recording, AI Portrait Glow, and the Click. Arrange. Popout. AI editing feature. The devices run on ColorOS 16, offering a seamless and intelligent user experience.
While the Reno 15 5G delivers a balanced mix of performance and imaging, the Reno 15 Pro 5G offers enhanced flagship-level features. The Reno 15 Pro Mini 5G caters to users seeking premium performance in a compact, pocket-friendly design.
Cinema Launch Event Enhances Brand Experience
Capitalising on the positive response, OPPO hosted a special cinema launch event at PVR Palazzo in Chennai. The event featured an exclusive screening for pre-booked customers, where the Reno 15 Series 5G’s camera performance, AI portrait features, and video capabilities were showcased on the big screen through a detailed walkthrough.
Attendees were treated to food, refreshments, and curated gifts, creating an immersive and premium brand experience. As part of the event, customers also received an exclusive preview of the Tamil movie Parasakthi, blending technology with entertainment.
Designed for Modern Users
With a refined design language and modern finish, the OPPO Reno 15 Series 5G is tailored for social media users, travel photographers, lifestyle enthusiasts, and content creators. The series continues to receive positive feedback for its balance of aesthetics, performance, and camera innovation.
Attractive Consumer Offers
Launched in the market on January 13, the Reno 15 Series 5G is currently available with several consumer benefits, including:
Up to 10% instant cashback
Zero down payment options for up to 15 months
₹2,000 OPPO upgrade or exchange bonus
Six-month one-time screen replacement warranty
Strengthening OPPO’s Presence in Tamil Nadu
With its emphasis on AI-powered portrait photography, 200MP ultra-clear imaging, and smooth performance, the OPPO Reno 15 Series 5G continues to register steady sales growth across Tamil Nadu, further strengthening OPPO’s footprint in the premium smartphone segment.
For the latest updates, product details, and offers, consumers can follow OPPO Tamil Nadu on WhatsApp, Instagram, and YouTube.
