The Aryavarth Express
Agency(Bengaluru): Birla Estates, the prestigious real estate division of the Aditya Birla Group operating under Century Textiles and Industries Limited, proudly announced the renewal of its partnership with the esteemed Royal Challengers Bengaluru (RCB) as the ‘Associate Sponsor’ for the upcoming T20 Season 2024. This marks the third consecutive year of collaboration between the two entities, underlining a mutual commitment to excellence, innovation, and a shared love for cricket.
Ms. Anitha Krishnan, the Marketing Head at Birla Estates, expressed her excitement over the continued partnership, stating, “Our ongoing support for Royal Challengers Bengaluru is a testament to our alignment with their ethos and objectives. Cricket is not just a game in India; it’s a passion. The drive and enthusiasm of RCB embody the spirit of excellence and innovation that Birla Estates strives for.”
From the RCB camp, Rajesh Menon, Vice President & Head, echoed the sentiment, highlighting the anticipation for creating unforgettable experiences for the fans in the forthcoming season. This partnership is a testament to the shared values of excellence, passion, and integrity that both Birla Estates and RCB champion.
