The Aryavarth Express
Agency (New Delhi): OneCause, a leading digital fundraising technology provider, recently celebrated its fifteenth year. Since its beginning, nonprofit users of OneCause fundraising software have raised over $6.5 billion for their causes. In 2023 alone, OneCause customers raised $1.4 billion.”We consider it a privilege to partner with thousands of nonprofits, and providing them with fundraising tools to support their success is at the core of our mission,” said Steve Johns, chief executive officer of OneCause.
Nonprofit fundraising has experienced ups and downs in recent years. The initial surge of generosity during the pandemic balanced out in 2022 and 2023, presenting a mixed picture. Donor numbers and overall revenue have decreased from peak years, possibly due to economic worries and inflation. Despite this, there’s room for optimism, as six out of nine nonprofit subsectors are still surpassing pre-pandemic giving levels, demonstrating sustained commitment to specific causes. To succeed in this changing landscape, it’s essential to grasp key trends.
“We understand the challenges our customers face in navigating an ever-changing fundraising technology landscape. Our focus is not just offering innovative solutions, but in seamlessly integrating them into nonprofit operations. Our ultimate aim is to empower our customers with technology that amplifies their impact, allowing them to save time and enabling them to focus on building better tomorrows,” Steve elaborates.
OneCause transformed the landscape of nonprofit event fundraising in 2008 by launching a mobile bidding solution, initially known as BidPal. Since that fateful moment, the company has steadfastly continued with delivering cutting-edge fundraising technology to nonprofits. This commitment is exemplified by the development of the industry’s inaugural virtual fundraising solution in 2020 and the unveiling of the reimagined giving experience through the OneCause Fundraising Platform in 2022.
“Over the past decade, Human Rights Campaign has forged a strong partnership with OneCause, experiencing the power of their fundraising technology firsthand. We’ve had the privilege of expanding our impact through their innovative solutions, designed to address our ever-evolving needs,” shared Mike Wilkinson, deputy director of events for Human Rights Campaign.
“What sets OneCause apart is their unwavering dedication. They don’t just offer forward-thinking fundraising tools, they provide unparalleled service and support, ensuring that organizations can leverage these tools to streamline operations, amplify their efforts, and raise more funds effectively” he added.
The OneCause Fundraising Platform underscores our firm commitment to fostering innovation within the nonprofit sector. This integrated and flexible software empowers nonprofits to effortlessly oversee diverse giving experiences, aligning with donor needs and expectations. Numerous nonprofits have enhanced their missions through the Platform’s novel features and capabilities, offering time-saving tools, extended reach and engagement, and a seamless, personalized experience.
“The Platform puts the event experience in the hands of attendees. Guest information, check-in, pre-event questions, bidding, donating, fixed-item purchases, and checkout are all easily managed by attendees,” said Della Carver, director of service center support for Arthritis Foundation.
“Putting guests in the driver’s seat boosts their satisfaction — and event logistics are so much easier!”
One of our recent innovations, Auction AI, has been honoured with the 2024 BIG Innovation Award for its transformative capabilities. This includes an auction item description generator designed to reduce preparation time for an average auction by up to 8 hours. Additionally, the platform provides dynamic item recommendations that engage bidders as they interact with other auction items, resulting in a potential increase of up to 25% in proceeds from sold items.
In continuation of its commitment to serving the nonprofit sector, OneCause provides fundraising professionals with educational resources, events, best practice content, and industry-leading research. Since its inception in 2017, the company’s annual Raise conference has successfully gathered over 10,000 fundraising professionals worldwide, fostering connections and offering insights from experts in the social good sector. Through these initiatives, OneCause aims to revolutionize the landscape of giving for both nonprofits and donors.
OneCause is shaping the future of fundraising through user-friendly digital solutions, facilitating an enhanced giving experience and increased fundraising for nonprofits. Our technology is designed to streamline everyday acts of generosity, simplifying the fundraising process for nonprofit organizations and facilitating seamless contributions for supporters. Since 2008, OneCause has been instrumental in assisting over 11,000 nonprofits in the United States and Canada in raising over $6.5 billion for their missions. Headquartered in Indianapolis, we are dedicated to fostering innovation in the charitable sector. Our commitment extends to hosting the annual Raise Conference, a global gathering of nonprofit professionals exchanging ideas to advance fundraising efforts. (IPA Service)
By Arun Kumar Shrivastav
