The Aryavarth Express
New Delhi, February 11: Indian innerwear brand MAROON has launched its latest collection, titled “NUDE – Find My Skin-Tone,” aimed at promoting comfort and inclusive representation of diverse Indian skin tones.
The campaign, shot by Vaanya Pictures, highlights the brand’s emphasis on inclusivity through storytelling and visual representation. Featuring models with varied body types and physical realities, including seated and differently-abled postures, the campaign seeks to underscore the message that innerwear should cater to every woman.
Designed for Diverse Skin Tones
The NUDE Collection moves beyond the traditional concept of a single “universal beige,” offering shades tailored to complement a range of Indian skin tones. The collection includes tones such as Caramel and Chocolate, reflecting regional diversity across the country.
According to the brand, the collection is designed to feel like a natural extension of the wearer’s skin, prioritising both comfort and representation.
Focus on Comfort and Functionality
Directors Manan Jain, Manoj Jain, and Meeta Jain said the collection was developed in response to what they described as long-standing gaps in the innerwear industry.
“We didn’t just design a product; we designed a solution,” the directors said. The collection features front-open designs, seamless stretch fabric, and breathable materials aimed at reducing friction and pressure marks. The brand stated that the products are engineered to provide comfort for extended wear, whether at work or for individuals with specific mobility needs.
The campaign also seeks to bridge what the brand calls the divide between “conventional” and “adaptive” fashion, asserting that all women deserve innerwear that adapts to their needs.
Expansion Plans
In addition to the new collection, MAROON announced plans to enter international markets, including the United States and the United Kingdom. The company also revealed intentions to introduce a premium bra priced at ₹10 lakh, positioning itself within the luxury innerwear segment.
With the launch of the NUDE Collection, MAROON aims to combine functional design with inclusive representation, reinforcing its focus on comfort, innovation, and diversity in the innerwear space.
