The Aryavarth Express Mumbai, Maharashtra: The India vs Pakistan clash in the ICC Men’s T20 World Cup 2026 set new digital and broadcast records, JioStar — the official digital and broadcast partner — announced on Friday. The match achieved an unprecedented digital reach of 163 million, making it the highest for any ICC T20 event, surpassing even the 2024 final between India and South Africa.
The India vs Pakistan fixture also marked a 56% growth in digital reach compared to their previous T20 World Cup encounter in 2024. On mobile, the match recorded the highest reach of any league-stage fixture in ICC T20 history, 1.2x higher than the last India vs Pakistan clash. On connected TV (CTV), the reach was 2.4x higher than the 2024 edition.
Fans’ engagement was equally staggering: the match generated 20 billion minutes of total watch time across all screens, reflecting a 42% increase in consumption compared to the previous edition. India’s dominant performance extended their head-to-head record over Pakistan in ICC T20 World Cups to 8-1, adding to the excitement.
On linear TV, the contest achieved a 71% growth in TVR, becoming the highest-rated India-Pakistan T20 match since 2021, demonstrating that traditional broadcast remains a major platform for collective fan engagement.
Anup Govindan, Head of Sales, Sports at JioStar, said, “The build-up and the match itself had all the ingredients of a spectacle. The record-breaking reach and consumption show the scale at which fans engage across platforms. This tournament has already delivered thrilling moments, and the response to the India-Pakistan clash sets the tone for an exciting ICC Men’s T20 World Cup 2026.”
Siddharth Sharma, Head of Content, Sports at JioStar, added, “The unprecedented viewership reflects the nation’s obsession with the ICC T20 World Cup. By complementing the Indian team’s stellar performance with engaging content and multiple viewing options, JioStar is keeping fans locked in as India pursues back-to-back T20 World Championship glory.”
With India already secured for the Super 8 stage starting February 21, the tournament now moves into its decisive phase, with fans eagerly anticipating whether India can continue its winning streak.
